Privacy Policy

Last Updated: October 22, 2025

This Privacy Policy describes how BACKLINKZ (“we,” “us,” or “our”) collects, uses, and protects personal information when you use https://backlinkz.io/ and https://marketplace.backlinkz.io/ (collectively, the “Sites”) or otherwise interact with our services.

We are committed to protecting your privacy and complying with applicable laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada, the California Consumer Privacy Act (CCPA), and relevant U.S. federal and state privacy laws, as well as the EU General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

We collect the following categories of information:

1.1 Account and Profile Information

When you create an account or register on the Marketplace, we may collect:

Full name, username, and password
Email address
Profile photo or bio (optional)
Business name and website (if applicable)

1.2 Payment and Transaction Data

If you make or receive payments, we collect:

Payment details processed securely by Stripe, Inc.
Transaction history, invoice information, and payout records
(We do not store your full credit card details.)

1.3 Automatically Collected Information

When you visit our Sites, we may automatically collect:

IP address, browser type, operating system, and device data
Pages visited, duration of visits, and referral URLs
Cookies and similar technologies for analytics and advertising

We use Google Analytics, Meta Pixel, and related cookies for understanding usage trends and improving marketing performance.

1.4 User-Generated Content

We collect any information you post or submit publicly — including reviews, listings, posts, and comments on the Marketplace. These are visible to other users and may be indexed by search engines.

1.5 Marketing and Communication Data

If you opt in to our newsletters, updates, or promotional offers, we collect your:

Name and email address
Marketing preferences and interaction history

You may unsubscribe anytime using the link in our emails.

2. How We Use Your Information

We use personal information to:

Create and manage your account
Facilitate transactions and payments through Stripe
Enable posting and interaction in the Marketplace
Communicate with you about updates, offers, and service changes
Analyze traffic and user behavior to improve our services
Prevent fraud, abuse, and violations of our Terms of Service
Comply with legal and regulatory obligations

3. Cookies and Tracking Technologies

We use cookies and pixels for functionality, analytics, and advertising.
You can manage or disable cookies in your browser settings, but certain features of the Sites may not function properly if you do so.

Third-party cookies we use include:

Google Analytics (for traffic and behavior data)
Meta Pixel (for ad performance and retargeting)

4. Legal Basis for Processing (GDPR)

If you are located in the EU or UK, we rely on the following legal bases:

Consent: for marketing and cookies
Contractual necessity: for account and payment processing
Legitimate interest: for service improvement and security
Legal obligation: for compliance with tax, fraud, and audit laws

5. Disclosure of Information

We may share personal information with:

Service Providers: such as Stripe (payments), Google (analytics), and Meta (advertising)
Legal Authorities: if required by law, subpoena, or governmental request
Business Transfers: in the event of a merger, acquisition, or asset sale

We do not sell or rent your personal information to third parties.

6. Data Retention

We retain data for as long as your account remains active or as needed for legitimate business or legal purposes.
You may request deletion of your account and data at any time by emailing team@backlinkz.io.

7. Your Rights

Depending on your location, you may have rights to:

Access, correct, or delete your personal information
Withdraw consent for marketing or cookie use
Receive a copy of your data (data portability)
Opt out of the sale or sharing of data (CCPA)

To exercise your rights, contact us at team@backlinkz.io.
We may need to verify your identity before fulfilling requests.

8. Data Security

We implement industry-standard technical and organizational measures to protect your data from unauthorized access, disclosure, or loss.
However, no method of transmission or storage is 100% secure.

9. International Data Transfers

Your information may be transferred to and processed in the United States, Canada, or other countries where our service providers operate.
We ensure appropriate safeguards (such as standard contractual clauses) when transferring data internationally.

10. Children’s Privacy

Our Sites are not directed to children under 16. We do not knowingly collect data from minors.
If you believe a child has provided us personal information, please contact us for deletion.

11. Updates to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date above reflects the latest version.
If changes are material, we will notify users via email or a notice on our Sites.

12. Contact Us

For questions or concerns regarding this Privacy Policy, please contact:

BACKLINKZ (1368468 B.C. LTD.)
Transit 01800, North Vancouver, BC V7M 2J5
Email: team@backlinkz.io